.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand has actually onboarded Indian cricketer KL Rahul as a brand ambassador and a real estate investor in the company, it provided ETRetail.Without making known the precise percent of risk the cricketer has actually taken, the company claimed it is a sizable and important investment.This partnership aims to utilize KL's immense popularity, especially amongst youth and also physical fitness lovers, to extend Boldfit's reach into untapped markets as well as demographics all over India.Sharing concerning the brand's growth plannings, Pallav Bihani, creator and also chief executive officer of the business said, "We are actually going all-in on extending our activewear as well as footwear groups, which are set to redefine the exercise market. These sectors are our future growth motors." Presently, health and fitness as well as yoga exercise devices drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand achieved an earnings of Rs 73 crore. With critical initiatives and this partnership, the brand name aims to reach out to an earnings of Rs five hundred crore by FY26. Founded in 2018, it presently serves over 1 crore clients each year as well as targets to expand this scope to 5 crore using this alliance. Also, it is enhancing its own supply chain commercial infrastructure to make sure rapid shipment as well as constant item availability.Looking onward, the D2C start-up counts on a surge in on the web visitor traffic, social media interaction, and also much higher purchases across our main classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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